Privacy Policy

1. Introduction

DP Collective Inc., a California corporation, doing business as Dance Precisions ("we," "us," "our," or the "Company"), respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website (danceprecisions.studio), use our services, enroll in our programs, or otherwise interact with us.

This Privacy Policy applies to all information collected through our website, mobile applications (if any), and any related services, including class enrollment, event registration, and communications (collectively, the "Services").

By using our Services, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.

3. Information We Collect

3.1 Personal Information You Provide

We may collect the following categories of personal information that you voluntarily provide to us:

• Identifiers: Name, mailing address, email address, telephone number, date of birth, and emergency contact information for students and parents/guardians.
• Financial Information: Payment card information, bank account details, and billing address for tuition and fee payments.
• Health Information: Medical conditions, allergies, physical limitations, psychological limitations, and insurance information necessary for student safety and emergency response.
• Educational Information: Class enrollment records, attendance, dance skill assessments, and performance history.
• Audio/Visual Information: Photographs, videos, and recordings of classes, rehearsals, performances, and events, subject to media release authorizations.

3.2 Information Collected Automatically

When you access our website, we may automatically collect certain information, including:

• Device Information: Browser type, operating system, device identifiers, and IP address.
• Usage Data: Pages visited, time spent on pages, links clicked, and referring URL.
• Location Data: General geographic location based on IP address.

3.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies on our website. These fall into the following categories:

Analytics and advertising technologies do not load until you agree to them. On your first visit we ask you to choose, and until you do, no analytics or advertising technology runs and nothing is transmitted to Meta or Google. You can change your choice at any time using the “Your Privacy Choices” link in our website footer.

• Strictly Necessary: Cookies required for the website to function, including session management, login state, and security protections such as cross-site request forgery tokens. These cannot be disabled.
• Analytics: Google Tag Manager and Google Analytics, which help us understand how visitors find and use our website.
• Advertising: The Meta (Facebook) Pixel and Meta Conversions API, which measure the performance of our advertising and allow us to reach people who have shown interest in our programs. These technologies set cookies named _fbp and _fbc.

Our advertising and analytics technologies transmit information to Meta and Google. This includes your IP address, browser and device information, the pages you view on our site, and advertising identifiers. When you submit certain forms — such as a trial class request — we also transmit a cryptographically hashed version of the contact information you provided (name, email address, and telephone number) to Meta through its Conversions API, so that Meta can measure whether our advertising led to your inquiry. We do not transmit student names, student dates of birth, health information, or financial information to any advertising or analytics provider.

You can control cookies through your browser settings, though disabling strictly necessary cookies will affect website functionality. You may also opt out of Meta's advertising technologies through your Facebook ad preferences, and out of Google Analytics through Google's opt-out browser add-on.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and manage dance instruction services, including class enrollment, scheduling, and communications.
• To process payments, manage billing, and maintain financial records.
• To ensure student safety, respond to medical emergencies, and comply with health and safety requirements.
• To communicate with you about classes, events, performances, and studio news.
• To promote our studio through photographs and videos, subject to media release authorizations.
• To improve our website and services based on usage patterns and feedback.
• To comply with legal obligations and enforce our terms and policies.
• To protect the rights, property, and safety of our business, employees, students, and others.

5. Disclosure of Your Information

We may share your personal information in the following circumstances:

• Service Providers: Third parties that perform services on our behalf, such as payment processors, email service providers, and website hosting companies.
• Advertising and Analytics Partners: Where you have agreed to analytics or advertising cookies, Meta Platforms, Inc. (Facebook and Instagram) and Google LLC receive website activity information, advertising identifiers, and hashed contact information from our website forms, as described in Section 3.3. These partners use this information to measure and target advertising, including advertising shown to you on other websites and applications. If you decline, nothing is shared with them.
• Competition and Event Organizers: Dance competition organizations, convention hosts, and event venues as necessary for participation.
• Legal Requirements: When required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights or the safety of others.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.
• With Your Consent: When you have given us permission to share your information for a specific purpose.

We do not exchange your personal information for money. However, our use of the advertising and analytics technologies described in Section 3.3 may constitute a “sale” or “sharing” of personal information as those terms are broadly defined under the California Consumer Privacy Act, because information about your visit is disclosed to Meta and Google for cross-context behavioral advertising purposes. See Section 7 for your choices.

We do not sell or share personal information relating to students, including student names, dates of birth, health information, or educational records.

6. Children's Privacy

Our website is intended for use by adults. Enrollment, registration, and inquiry forms are directed to parents and legal guardians, and information about a student is provided to us by that student's parent or guardian rather than collected from the student directly. We do not knowingly permit children to create accounts or submit information through our website.

We recognize the importance of protecting children's privacy. In the event we collect personal information directly from a child under the age of 13, we do so only with verifiable parental consent as required by the Children's Online Privacy Protection Act (COPPA). We do not disclose student information to advertising or analytics partners, and we do not use it for targeted advertising.

Parental Rights Under COPPA:

• Parents may review the personal information we have collected from their child.
• Parents may request deletion of their child's personal information.
• Parents may refuse to permit further collection or use of their child's information.
• Parents may revoke consent at any time by contacting us using the information provided above.

We collect only the information reasonably necessary for participation in our dance programs. We do not condition a child's participation on the disclosure of more information than is reasonably necessary.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include secure payment processing, encrypted data transmission, access controls, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. Enrollment records and related documentation may be retained for a minimum of seven (7) years following the end of the student's participation, or longer if required by law.

Financial records are retained in accordance with applicable tax and accounting requirements. When personal information is no longer needed, we will securely delete or anonymize it.

10. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Do Not Track and Opt-Out Preference Signals

Some browsers have a "Do Not Track" feature that signals websites not to track your online activities. There is no common industry standard for how to interpret this signal, and our website does not currently respond to Do Not Track signals. California law requires us to disclose how we respond to such signals.

Separately, some browsers and extensions send a Global Privacy Control (GPC) signal, which communicates a request to opt out of the sale or sharing of personal information. We detect and honor the GPC signal. If your browser sends it, we treat it as a decision to decline all analytics and advertising technologies, no banner is shown to you, and no such technologies are loaded.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the updated Privacy Policy on our website with a new effective date. We encourage you to review this Privacy Policy periodically.

For material changes that affect how we use or disclose previously collected personal information, we will provide notice through email or prominent notice on our website and, where required by law, obtain your consent.

13. Accessibility

If you have difficulty accessing this Privacy Policy due to a disability, please contact us at the information provided above, and we will provide the information in an alternative format.

14. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any disputes arising under this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of Orange County, California.